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If I decide to start blogging to help market myself online, what should I write about?

The actual content is the heart of the blog. If you don’t have something interesting to share with readers, your blog will fall flat. Be on the lookout for interesting material that will educate and enlighten readers about your products or services. Keep a file folder with magazine articles or flyers that would make interesting [...]

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How can I make sure the content of my blog enhances the mission and public image of my company?

Carefully selected content and skillful writing are the best tools to create blog articles that are good for business. Don’t rush and post an article that’s sloppy or inaccurate. Whenever possible, name sources for material or statistics you use in your blog so readers know you’re giving them legitimate information. If a JMU professor wrote [...]

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I’m not all that tech-savvy. Is it hard to post blogs?

Posting a blog is similar to sending an email. It should only take you a couple of minutes after you become familiar with the software. If you’ve hired a professional set up your blog, make sure the deal includes a training session on the software. Ask lots of questions and try doing it yourself while [...]

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If I decide to blog, do I have to respond to replies or comments?

Blogging FAQ: If I decide to blog, do I have to respond to replies or comments? Several of my Harrisonburg clients use a blog as a news feature only. By that I mean that they only post their blog articles and remove the option for comments from readers. But if you want to receive comments, [...]

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How much time do I need to maintain my blog?

Blogging FAQ: How much time do I need to maintain my blog? A successful blog needs regular updating—at least once per month. When you’re first starting out, allow about two hours to gather your thoughts, select your resources and write your first blog. I’ll be discussing tips for the actual writing process in a later [...]

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To blog or not to blog…

Thanks for checking out my new blog site! Over the next few weeks, I’ll be answering seven common FAQs about blogging. These are questions I’ve heard many business owners ask when they’re thinking about starting a blog, and I hope you’ll find my answers helpful. Blogging FAQ #1—What exactly IS a blog? The word “blog” [...]

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