So, what is the difference between a “logo” and a “brand” anyway?
To “brand” something comes from the Old Norse brandr meaning “to burn.” According to the wiki, “A company’s brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” A logo is the icon or graphic image of a company name.
We provide corporate brand consultation to enhance every aspect of your business.
A company’s brand is defined by attitude, experience, smell, taste, and the vibe of the company culture. It is important to realize the difference between hiring someone to design your logo vs hiring someone to develop your brand. Your brand is developed over time and is influenced by every single encounter your business has with the outside world. Sure, it can be your graphic look: your website, your business card, your ads… but it is also much more than that. It is your product’s quality or lack thereof. It is the essence of your business. Synthesizing business experience, disciplinary knowledge and artistic ability, Estland has developed a program to assist our clients in all aspects of their branding needs.
Our services include:
- identity design
- brand strategy
- brand development
- brand implementation
- brand consulting
“A brand is a thousand small gestures…” -CEO of Walt Disney World
If you are interested in our services please fill out our free estimate form to get started today.